Pulse — Run the City
Campaigns · Pulse Sportswear · Jul 2, 2026
A launch campaign for a new running shoe: key visuals, social content and out-of-home posters built around one line, run the city.
Run the city.
The brief: launch a running shoe to people who do not think of themselves as runners. The answer: make the city itself the track.
One idea, every format
Each visual pairs the product with a real city route: distance, time and a bold neon line tracing the run. The same system scaled from Instagram stories to 6-metre billboards without losing its punch.
Out-of-home poster series



